Why Hire a Professional Photographer?

Before and After Editing photographs show the difference between amateur and professional photography

The year is 2017, we are fully into digital era and there is no going back.
Cameras are everywhere and ever so cheap. On mobile phones, tablets, there are gopros, compacts cameras, drones and Dslr’s…

Photography is now such a common media, it has become more then just that. It is embedded in our modern life. From corporate identity to the visual construction of who we are and of our individual identities.

We all get to express ourselves through it and in that sense we are all photographers.

So it is interesting to discuss how these changes have affected the professional environment of photographers.

Where should one draw a line? And why should you pay someone instead of asking “your cousin” to do it for free?

It’s not so much about the camera being used, it’s about what you do with it and whether you reach your own envisioned result or if it meets your client’s expectations. It shouldn’t be a random process but a purposeful one.

In the kind of photography I practice, creativity plays an important role in composition but not in much else. My work is more about technique, the way I shoot is linked to the way I edit.

I interpret a space by respecting it’s light and aim to portray it as close to its appearance as possible, my editing is focused in preserving that.

This sounds simple but it requires mastering of equipment, understanding of spaces and light, creative interpretation of these, correct exposure and execution; mastering of processing and editing programs, selecting, editing and post-production.

The closer my final result is to the space I photographed the happier I am, the happier the client usually is.

Cameras don’t have the ability to do all this for you on their own. Good photos need planning and time, and this is the job of a professional photographer.

Feel free to contact me for information on pricing and quotes.